Premium Developments Group
Photorealistic VR property walkthroughs driving 80% increase in pre-launch bookings.
All case studiesPremium Developments Group is a luxury real estate developer in Dubai, specialising in high-end residential towers and villa communities. For their latest 45-storey waterfront tower project, 60% of target buyers were international — based in the UK, India, Saudi Arabia, and Russia. Previous off-plan projects relied on physical show apartments and 2D CGI renders, which failed to convey spatial proportions, natural light quality, and the premium finish materials that justified price points above AED 3,000 per square foot.
Cydez built a photorealistic VR property experience using Unreal Engine 5, covering 6 apartment configurations from studio to 4-bedroom penthouse. Buyers experience every room with physically accurate lighting — sunlight angles change based on floor level and time of day. Material finishes (marble, wood, fabric) are rendered with PBR (Physically Based Rendering) accuracy, and buyers can switch between 3 interior design packages in real time.
For remote international buyers, browser-based 3D tours built on Three.js with WebXR support provide a no-download experience accessible from any device. Sales galleries in Dubai, London, and Mumbai feature Meta Quest headsets for the full immersive experience. Every buyer interaction — rooms visited, time spent, finish options selected — is tracked and reported to the sales team for personalised follow-up.
- Photorealistic 3D modelling of 6 apartment configurations in Unreal Engine 5
- Physically accurate lighting with time-of-day and floor-level simulation
- Real-time material finish switching (3 interior design packages)
- Browser-based 3D tours on Three.js with WebXR support
- Meta Quest deployment at 3 international sales galleries
- Buyer interaction analytics and sales team reporting dashboard
A luxury real estate developer in Dubai needed to sell off-plan apartments to international buyers who could not visit the physical site. Traditional 2D renders and brochures failed to convey the spatial experience and finish quality of premium properties.
Cydez built photorealistic VR walkthroughs using Unreal Engine — buyers experience every room, view finish options in real time, and see natural light conditions at different times of day. Browser-based 3D tours on Three.js/WebXR serve remote buyers, while Meta Quest headsets are available at sales galleries.
How we delivered this project
Asset Survey
Obtained architectural CAD drawings, material specifications, and interior design packages from the developer. Photographed reference materials (marble, wood, fabric samples) for PBR texture creation. Analysed sun path data for the building location to model accurate lighting conditions.
3D Production
Modelled all 6 apartment configurations in Blender with millimetre-accurate dimensions. Created PBR material textures from physical samples. Built the Unreal Engine 5 scene with Lumen global illumination for photorealistic lighting. Optimised Three.js versions for browser-based delivery.
Development & Integration
Developed the VR experience in Unreal Engine with Meta Quest SDK. Built the real-time material switching system with 3 design packages per apartment. Created the Three.js/WebXR browser tour with responsive design. Implemented buyer interaction tracking and the sales analytics dashboard in React.
Testing & Deployment
Validated visual accuracy with the developer's interior design team — 3 rounds of material and lighting adjustments. User-tested with 30 prospective buyers for motion comfort and navigation intuitiveness. Deployed Meta Quest stations at 3 sales galleries and launched the browser tour on the project website.
What we built
Photorealistic VR Walkthroughs
6 apartment configurations rendered at photorealistic quality in Unreal Engine 5 with Lumen global illumination. Every surface, reflection, and shadow is physically accurate.
Dynamic Lighting Simulation
Sunlight angles change based on floor level (5th vs 40th floor) and time of day (morning, afternoon, sunset). Buyers see exactly how natural light enters their chosen apartment.
Real-Time Finish Customisation
Switch between 3 interior design packages in real time — kitchen countertops, flooring, bathroom tiles, and cabinet finishes update instantly within the VR experience.
Browser-Based 3D Tours
Three.js-powered 3D tours accessible from any browser without downloads. WebXR support for mobile VR headsets. Responsive design for desktop, tablet, and mobile viewing.
Buyer Interaction Analytics
Every interaction tracked — rooms visited, time spent per room, finish options selected, views revisited. Sales team receives personalised buyer interest reports for targeted follow-up.
Measurable outcomes
- 80% increase in pre-launch bookings vs previous projects
- 65% of international buyers made purchase decisions via VR tour alone
- Average time-to-decision reduced from 3 weeks to 5 days
- Sales gallery footfall increased 40% due to VR experience marketing
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